From reactive to targeted sales funnel

Sales Planning

From full to targeted sales funnel

The quality of the sales funnel is always a good barometer of how futureproof a company is. Too often the sales funnel is a result of reactive sales rather than a well thought off, targeted approach towards the right markets, leading towards the right volume of meaningful opportunities for the company.

The balance of a sales funnel has direct impact on operations, service… and on the value of the shares. A targeted healthy trustworthy sales funnel therefore deserves dedicated attention.



In the ViCre workshops sales people learn how to define and prioritize targets and plan the necessary activities to finally close a contract. The health and trustworthiness of your sales funnel is managed thanks to a smart monitoring of the sales activities. Each sales activity is targeted, the salespersons know where to go, why and when. This results in less sales time erosion, increased hit rates and better internal connectedness with the delivery and service departments.


Defined/prioritized PMC’s
Prioritized adresses/targets,
Planning techniques,
Activity based Forecast,
Aligned understanding of market segmentation and added value